E theko e boima, e ruile, e qabola: ke mang ea khahlisoang ke "feshene e mpe"

Mekhoa e sa tloaelehang, likarolo tse sa tloaelehang tse khabisitsoeng le matšoao a theko e phahameng ke "maruarua a mararo" a feshene ea kajeno "e mpe". Ha re bona liaparo tse joalo lipontšong tsa feshene tsa lihlahisoa tse tummeng, re nahana: "Ke mang ea tla apara see? Mme kae?..” Mme ba e apara, mme ka boikgohomoso le lerato le leholo.

And while some people buy luxury «ugly» clothes, others are trying to understand why they are needed at all. Just for the latter, the project “Fashionable Iron Failed” was created, where its author, Alla Korzh, shares a sober and sometimes cynical look at the most ridiculous luxury items.

Litaba tsa kanale li na le likarolo tse peli: setšoantšo sa ntho le tlhaloso ea eona. 'Me motlae hangata ke karolo ea bohlokoa.

Alla Korzh o re: "Microbag e nang le maemo ea mofuta o tsebahalang bakeng sa meputso e tlase ea 10 ka boeona ha e na monyetla oa ho ba monate haholo." “Sepheo sa ka ke ho etsa hore taba ena e be ntho e sa utloahaleng mahlong a babali. Ho hoka le ho hula pontsheng seo ba ka beng ba sa se ela hloko ka nako e nngwe. Leha ho le joalo, potso ea pele eo ke ipotsang eona ha ke khetha mohlala ke: "Na "feshene ea tšepe" e hanne moetsi oa eona kapa che? Kahoo, leha ho le joalo, ke na le mekhoa ea ka hare ea ho khetha thepa. ”

Where did «ugly fashion» come from?

Hoo e ka bang lilemo tse supileng tse fetileng, e ile ea e-ba mokhoa oa ho apara ka mokhoa o bonolo le o sa tsitsang e le hore o shebahale "joaloka motho e mong le e mong". Ho tsoa ho mantsoe a mabeli a Senyesemane: e tloaelehileng le e thata (e 'ngoe ea likhetho tsa phetolelo: "mokhoa o thata"), lebitso la "normcore" le hlahile. Ba "khathetseng ke feshene" ba khethile ho hatisa taba eo e seng ea tšimoloho, bonolo le ho hana ho fetelletsa lintho.

Picking up the trend and leading it, designers began to create their own versions of functional clothing. And, as one would expect, they brought the idea to the point of absurdity. There were strange styles, ridiculous accessories, ugly shapes and strange prints. So the trend to dress «like everyone else» in the fashion industry turned into a desire to stand out — even in this direction.

Ka boeona, khopolo ena e itšetlehile ka eona, kahoo ho ke ke ha khoneha ho khetholla bobe ho tloha bo botle, mola ona o tšesaane haholo.

“The same thing for the same person can be ugly now, and perfect tomorrow. The mood has changed, and the view of the subject has become different, — the author notes. — In addition, the inner feeling of a person when wearing certain clothes is easily transmitted to others. If you feel like a «freak» in this fashionable hat, then do not be surprised that you may be perceived that way. It is noticeable in the posture, look, gestures — no magic.

It is worth distinguishing between the concepts of «ugly fashion» and «ugly clothes». According to celebrity stylist Dani Michel, ugly fashion is a particular trend or design that may not look aesthetically pleasing. Whereas ugly clothes are «just badly designed clothes».

Mokotla o sa tloaelehang bakeng sa moputso o fokolang oa 10, lebanta le sa utloahaleng bakeng sa likete tse lekholo, mokotla o tšoanang oa theko e boima oo ho oona ho ke keng ha lekana letho ho feta lebokose la lipapali ... Ho bonahala eka feshene e joalo e ka baka litšeho tse ngata joaloka khalefo, bora esita le ho nyonya. Ke hobane'ng ha e sebetsa ka tsela e fapaneng tabeng ea morero?

Hangata ho nyonya batho ho bakoa ke lintho tse ka bang kotsi, tse tšosang, mongoli oa hlalosa. Ho na le tse lekaneng tsa tsona lefatšeng la feshene: ho etsisa mali holim'a lesela, lieta tse nang le mohlala oa serethe o entsoeng ka nama ea motho, esita le setaele se se nang kotsi ka mokhoa oa li-tattoos kapa ho phunya lintho tse bonahalang. Mona ba ka baka ho se thabise.

“And the choice of unusual, but obviously safe items of clothing can cause a smile because of its unexpectedness,” adds Alla Korzh. — In addition, our surroundings also affect perception — what a resident of a small city will laugh at is perceived in the capital as commonplace. We saw something else.”

Why do people choose «ugly fashion»?

1. Ka takatso ea ho tšoana le batho bohle. Now, when almost everything is available to us, it is very difficult to stand out from the crowd. There will always be someone who prefers the same brand, even if it is luxury. On the other hand, people are afraid of simplicity and the mainstream. After all, the fashion industry is quite cruel: for being “basic” you can be ostracized here. «Ugly» fashion gives a lot of choice and allows you to feel and show individuality.
2. Ho kena sehlopheng sa ba khethiloeng. Although we strive to stand out from the general mass of people in order not to be “like them”, we still do not want to be alone. “The choice of clothes gives a sense of belonging to a certain circle of people. Buying a recognizable item, we seem to declare: «I am mine.» That is why there is such a huge number of fakes of famous brands, ”says Alla Korzh.
3. Ho ikoetlisa. Home, work, work, home — one way or another, the routine causes boredom. I want something different, something out of the ordinary. If a simple change of outfit can cheer you up and add variety to your daily routine, what about choosing a risqué dress or suit? He can almost give us a new life. And the desire to shock the audience, to stand out among the boring masses is not in last place here.
4. Hobane ba a mo rata. Kaha botle bo mahlong a motho ea bonang, liaparo tse ngata tse makatsang, esita le tse tšosang li ka ba le balateli ba tsona ba tšepahalang. Ho phaella moo, "ntho e 'ngoe le e' ngoe e somang e ka etsoa e le hore motho e mong le e mong a heme," Alla Korzh o kholisehile. “U se ke ua khella fatše bokhoni boo moqapi a bo kenyang nthong e itseng.”